A 23 year old son of architects. From a young age he showed that painting, creating shapes and organizing things differently was his thing. He has both a degree in Design & Visual Communications and in Communication & Public Relations, careers that have allowed him to discover that conceptualization, strategy development and creative processes are what he enjoys doing most. Through the years he has developed qualities such as leadership, teamwork, positive attitude, confidence, among others. Nowadays he owns Madre Culture, a brand where culture, identity and design are the fuel of new ideas, combining his skills and creating strong and innovative products, that are both esthetically beautiful and of high quality, thus providing jobs to Nicaraguan artisans and transmitting their national identity to consumers.
Madre Culture is an independent brand focused on the design and production of utilitarian items inspired by nicaraguans national identity. The brand aims to encourage the consumption of domestic goods, thus promoting craftsmanship and demonstrating that collaborative work between artisans and designers can create innovative and high quality products. An alliance was made with artisans from the indigenous community of Monimbo in Masaya, productive people who kept alive their traditions and customs. The brand is committed to creating fashion products made of dyed and dried nicaraguan materials, handcrafted in small family tanneries located in the same sector, making design and the humanization of product what gives greater value to this production.